Welcome! Read this First.

πŸ‘‹πŸ½ 1. Welcome!

πŸŽ₯ This workshop bundle is designed for impact-centered documentary filmmakers who want to move forward with their film's impact campaign.

πŸ‘€ They will give you a behind-the-scenes look at real impact campaigns and will absolutely help you with your film's impact if you go through these lessons, take notes, and take action.

✨  These were originally part of our live Impact-in-a-Day Live Virtual Conference, attended by over 100 filmmakers from around the world--see a group photo here! So, we hope you enjoy the live event energy!

β˜• These few workshops could help change the trajectory of your film's impact, so make a cup of tea, get comfy, grab a notebook and give yourself this time - enjoy!


πŸ“² 2. Connect with us today!

Connect with us on FB or IG to talk about your film, your goals, and to answer any questions that come up for you while you go through the workshops. 

Don’t be shy - we'd love to hear from you! Connect with us or send us a message today!

INSTAGRAM @LookyLookyPictures

FACEBOOK @LookyLookyPictures


πŸ’Œ 3. Get the Invite-Only Advanced Training & Bonus VIP Day Q&A

In the workshop videos, you will hear me mention an invite-only, advanced training and bonus VIP day Q&A.

The advanced private training is for those who are ready to implement and launch their film's impact campaign with a high impact event in the next 3-5 months.

To request an invitation to watch the free replay of our advanced private training & bonus VIP day Q&A, you may tell us about your film here: https://lookylookypictures.lpages.co/guided-campaign/

πŸ’‘ 4. Tips!

Download the Teachable app: You can watch the lessons on iOS by downloading the Teachable app here.


Speed up videos: You can click on the cog, to the bottom right of videos, to watch lessons sped up and save time.

πŸ™ŒπŸ½ 5. Watch the Workshops!

Below are quick links to each of the workshops and what you'll learn in each!

✨ Click here to watch Workshop #1: Endless Audience: How to Align Your Impact Campaign with Your Distribution

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In this workshop, you'll learn:

  • 3 foundational elements of aligning your film’s impact campaign with your premiere, broadcast, theatrical run (or other distribution opportunity)
  • How to align your impact vision with the practical implementation of an impact campaign
  • How to make an impact with or without distribution


✨ Click here to watch Workshop #2: Behind the Scenes of a National Film Impact Campaign: Through the Night

In this workshop, you'll learn:

  • How being part of a film impacted the film's protagonists
  • How film partners utilize films for social change
  • Our protagonist-centered and partner-allied approach to film impact
  • Advice for filmmakers who want to move forward with their film's impact campaign

πŸ’™ Watch this very very special behind-the-scenes look at the national impact campaign for Through the Night from the perspective of the film's protagonists, filmmaker, impact partner, and impact producer:

  • Film protagonists Deloris "Nunu" Hogan and Patrick "Pop Pop" Hogan
  • Film impact partner, Diana Limongi, MomsRising.org
  • Director/Producer, Loira Limbal
  • Film impact producer, Ani Mercedes

✨ For "Through the Night," we (Ani & the Looky Looky Pictures team) did outreach to hundreds of organizations to build transformational partnerships, created the impact strategy in collaboration with the Director and Film Team, and produced and supported dozens of events for the film, including:

  • A magical Braintrust/VIP screening
  • LA & NYC impact screenings in the lead up to the theatrical
  • national PBS broadcast events
  • 2 screenings with New York State legislators, who subsequently passed the most consequential budget for New York’s children in recent memory!


✨ Click here to watch Workshop #3: City Council, Congress, and Beyond: How to Build Transformational (not just transactional) Partnerships for your Film's Impact Campaign

In this workshop, you'll learn:

  • How these filmmakers pitched and secured partners
  • How you can start building partnerships at any stage of production
  • How they collaborated with their partners
  • Insights for you to start effectively identifying, pitching, and securing partners for your film

You'll hear from:

  • Heather Cassano, Director/Producer
  • Lisa Molomot, Co-Director and Producer
  • Jeff Bemiss, Producer/Co-Director
  • Jennifer Huang, Director/Producer


✨ Click here to watch Workshop #4: Goals with The Flow: Setting an Impact Vision, Goal, and Plan that Brings You Ease and Calm

In this workshop, you'll learn:

  • How to start thinking like an impact filmmaker
  • Tap into the impact you hope your film will have
  • Reverse engineer your goals with our help
  • Mindset shifts that will help you move forward with more ease, calm, and joy in your impact filmmaking practice

Complete and Continue